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Puma will end its sponsorship of Israel’s national football team next year, in a decision made before Hamas’ October 7 attack, a spokesperson for the German sportswear firm said on Tuesday.
“While two newly signed national teams – including a new statement team – will be announced later this year and in 2024, the contracts of some federations such as Serbia and Israel will expire in 2024,” said the spokesperson in an emailed statement.
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