Esports industry awards show Esports Awards has partnered with professional golf tour LIV Golf.
According to a release, both brands will also create other events to highlight the 2023 ceremony.
The Esports Awards Open powered by LIV Golf will take place at the Las Vegas Paiute Golf Resort. The event will feature a range of esports players, influencers, and professional golfers including 2020 US Open champion Bryson DeChambeau.
Founded in 2021, LIV Golf is owned by Saudi Arabia’s Public Investment Fund. Like Saudi Arabia’s efforts to expand into the esports industry, LIV Golf has come under criticism due to fears of sportswashing in an attempt to mask the country’s human rights record. LIV Tour is still undergoing a potential merger with PGA Tour, however, this has yet to be completed.
LIV Golf becomes the ninth partner of the 2023 Esports Awards. It joins the likes of Lexus, XIX Vodka, Oakley, and internet service provider Xfinity on its roster.
In addition to partnering with LIV Golf, the Esports Awards has named Alex ‘Goldenboy’ Mendez and Miles Ross as the hosts of the ceremony taking place in Las Vegas. The Esports Awards was designed to celebrate some of the best in the industry, including players, organisations, teams, and other figures from various areas of esports. The ceremony is set to begin on November 29th and 30th.
Michael Ashford, CEO of the Esports Awards, spoke on the deal: “I’m delighted to welcome LIV Golf into the Esports Awards family. Together, we’ll bridge the gap between sports stars, celebrities, and gaming professionals to bring unforgettable experiences to Las Vegas next week.