Tuesday, February 11, 2025

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Lionel Messi secures Super Bowl ad that could cost $14 million

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Super Bowl LVIII is right around the corner on February 11, 2024, at Allegiant Stadium in Las Vegas.

Super Bowl commercials usually star famous faces, who take home a huge payday with booking fees and residuals, and one famous athlete has a spot – Lionel Messi.

 

The Argentinian World Cup winner and eight-time Ballon d’Or winner will star in a 60-second advert for Michelob Ultra, and two teasers dropped on Thursday.

In the first teaser, the soccer player orders a beer with some friends from a smiley bartender, and in the second, he is running down the beach playing soccer with an adorable dog.

This year’s Super Bowl is scheduled to kick off at 6:30 PM Eastern time. The national anthem will be sung by Country Music Hall of Famer Reba McEntire, with Post Malone and R&B star Andra Day, respectively performing the “Star-Spangled Banner,” “America The Beautiful” and “Lift Every Voice and Sing.” Usher will be taking the reigns as the halftime performer.

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